If you collect data in your company, you have been faced with the choice of how data should be stored. When we aggregate data, we lose information and this can have consequences especially when we store the data. For example, if we need to use raw data later, it will never be possible for us to recreate it with aggregated data. So we have to start all over again with collecting data. In this blog post, we dive into the consequences of choosing different methods to aggregate data and whether raw data is a better alternative.