Correlation is not Causation

Reduce energy consumption in your household, and you will live longer”.
This could be a headline in your favorite tabloid. People have a tendency to see a correlation between two values, and determines immediately that there is causality. But would you really live longer without energy in your household?

Picture of correlation.

Strategy Towards Data

With the introduction to Big Data and later Industry 4.0, an increased focus has arisen on the usage of data in the industry. Even though industry 4.0 still rises confusion to what exactly it is and what it is not, one thing we can agree on is that it involves data.

Picture of innovation.

Big Data - Right Data

In this blog post we will go through the different approaches to big data, define what big data is, and how to use it to create value. There are many opinions on how to handle and use big data, the reality is that many do not have a clear idea of the amount of data that are being generated in their companies.

Beams of blue light over city